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Second Annual Conference on Competition, Search, and Social Media

Event Date: Wednesday, May 16 to Wednesday, May 16, 2012

Search and social media are important parts of the economy. They are also young industries. As such, understanding both the way in which search and social media operate as well as how these markets may evolve is fundamental to any economic and policy discussion.  A deep understanding of the technology and economics of search, network effects, the antitrust economics of market definition, and the relationship between search and social media are required to facilitate sensible policies in this area.  This conference seeks to address these issues by inviting experts in the field to present their views and engage with each other about the economic realities of competition, search and social media.

Please click here to see the agenda.

PANEL 1: Antitrust and Platform Competition in Search and Social Media

This panel will discuss issues involving market definition, network effects, and dynamic considerations when analyzing search and social media platform competition.

Robert Hahn Presentation

PANEL 2: Search, Duties to Deal, and Essential Facilities

This panel will explore the extent to which search engines should be viewed as utilities, and whether they may have a legal duty to assist their rivals under the essential facilities doctrine as it survives after Trinko and Linkline.

Allen Grunes Presentation

Brett Frischmann Presentation

 

Greg Sterling Lunch Keynote Presentation

 

PANEL 3: The Interface Between Privacy and Competitive Analysis in Search and Social Media

This panel will explore the extent to which privacy should be germane to antitrust analysis of online search and social networks, including whether privacy can be viewed as proxy for quality and whether privacy regulation can affect competition.

Randy Picker Presentation

Catherine Tucker Presentation

Peter Swire Presentation

PANEL 4: Are There Workable Remedies for “Search Engine Bias”?

This panel will discuss practical and legal (including First Amendment) issues surrounding crafting a remedy to allegedly “biased” search engine results.

Marvin Ammori Presentation

James Grimmelmann Presentation

Dawn Nunziato Presentation

Eugene Volokh Presentation

 

Please click the links below to read papers presented at the Conference:

Why Google is Not the Next Microsoft

David A. Balto, Law Offices of David A. Balto; Center for American Progress

Social Advertising

Catherine E. Tucker, Massachusetts Institute of Technology

The Perfect is the Enemy of the Good: The Antitrust Objections to the Google Books Settlement

Marina Lao, Seton Hall University Law School

Defining and Measuring Search Bias: Some Preliminary Evidence

Joshua D. Wright, George Mason University School of Law

Double Marginalization in Performance-Based Advertising: Implications and Solutions

Chris Dellarocas, Boston University School of Management